Does it matter to advertising investment levels if advertising is considered a fixed or a variable costs? 1992.

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Does it matter to advertising investment levels if advertising is considered a fixed or a variable costs? 1992.

http://www.worldcat.org/oclc/625935727

33 p.

University of Guelph. McLaughlin Library

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SNAC Resource ID: 7832273

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University of Guelph. Dept. of Agricultural Economics & Business.

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McCutcheon, M.L.

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Goddard, Ellen Willoughby

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Conboy, Paul.

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